Longines introduces Barbara Palvin, the internationally renowned Hungarian model, as its newest Ambassador of Elegance.

Barbara Palvin's illustrious career in the modelling industry has been marked by numerous accolades and achievements. Named Sports Illustrated's "Rookie of the Year" in 2016, she ascended to the prestigious title of Victoria's Secret Angel just three years later. Her stellar career has been adorned with coveted awards, including Glamour Women of the Year awards in the Best Model category for three consecutive years (2011-2013) and twice winning the Fashion Awards in 2011 and 2012. She was honoured as International Model at the Elle Style Awards in 2021 and named GQ's Model of the Year in Spain in the same year.
Beyond her professional endeavours, Barbara Palvin is deeply committed to philanthropy, particularly advocating for access to clean water in regions facing scarcity. Her dedication to humanitarian causes underscores her commitment to making a positive impact beyond the fashion world.
In addition to her modelling achievements, Barbara has ventured into acting, making appearances in notable films such as "Herkules" (2014), "Tyger Tyger" (2019), and most recently, the short film "Serpentine" in 2023. Her versatility and talent extend beyond the runway, showcasing her multifaceted abilities in the entertainment industry.

&ldquo;We are thrilled to announce that Barbara Palvin has become an Ambassador of Elegance. Her noteworthy presence at the launch of the Mini DolceVita last year in New York already actually set the tone for this successful collaboration to come. She is a pure expression of what true elegance is, but more than that, she embodies the contemporary and bold woman we have in mind when we create our products. Barbara is positive and radiant and her original take on elegance will add something very special to our future global campaigns.&rdquo; commented Matthias Breschan, CEO of Longines.&nbsp;
Barbara Palvin says, &ldquo;Joining the prestigious family of Longines Ambassadors of Elegance is a real honour for me, as the value of innate elegance the brand stands for truly resonates with me, in every facet of my life. I cannot wait to develop this exciting partnership with the Longines team and I thank them for the trust they put in me representing the brand all over the world.&rdquo;&nbsp;

Elegance Personified

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