H Moser &amp; Cie. brings the Streamliner Pump to Singapore.

H. Moser &amp; Cie., the independent Swiss manufacture celebrated for its irreverent creativity and uncompromising approach to haute horlogerie, has partnered with sports culture brand Reebok to unveil the Streamliner Pump collection, which made its world debut at Watches &amp; Wonders 2026. Marking the collection's arrival in Singapore, the Maison hosted an exclusive launch party at HighHouse Singapore on 25 June, inviting guests to experience the bold new timepieces and the unconventional spirit that defines the collaboration.

Drawing inspiration from the iconic "Pump" concept at the heart of the collection, the venue was transformed into an immersive space awash in vibrant blue and orange hues. A series of interactive experiences, including table tennis, basketball and trampoline activities, reflected the playful energy of the partnership while encouraging guests to engage with the collection in an unexpected and dynamic way.
The evening opened with welcoming remarks by Bertrand Meylan, Co-owner of H. Moser &amp; Cie. and CEO of MELB Luxe subsidiaries, who shared the creative vision behind the collaboration and spoke about the Maison's ongoing commitment to pushing the boundaries of fine watchmaking through bold and unexpected partnerships. Sharon Lim, executive director of Pacific Time, authorised distributor of the brand also shared a few key words.

Bertrand Meylan remarks, "Staying true to the meticulous watchmaking tradition, H. Moser &amp; Cie. also strives to cultivate a daring image as the 'cool kid' of haute horlogerie. This collaboration with Reebok perfectly embodies that spirit – blending refined design with a playful mechanical feature that invites wearers to press with a smile. It reminds us that innovation in watchmaking is not only about technical feats, but also about reintroducing play, surprise, and breath."

We caught up with Bertrand to ask him some pertinent questions about the brand, its latest Pump campaign as well as the freshest novelties that always excite the industry as they arrive.

Born from the creative partnership between H. Moser &amp; Cie. and Reebok, the Streamliner Pump collection pays tribute to the legendary Reebok Pump sneaker, a cultural icon that has defined sportswear since the late 1980s. Translating the sneaker's unmistakable Pump mechanism into a playful horological complication, the watch features a vivid orange anodised aluminium pusher positioned at 8 o'clock. Each press transfers energy to the barrel spring, winding the movement while simultaneously animating the power reserve indicator. Even after the movement has reached its full power reserve, the pusher remains delightfully functional, inviting wearers to continue pressing it simply for the joy of the experience.

At just 11.4 mm thick, the watch is housed in a lightweight forged quartz fibre case reinforced by an internal titanium "sarcophagus" that acts as a protective exoskeleton, combining exceptional strength with everyday comfort. Available in black or white, each version is limited to 250 pieces and features a flawlessly polished lacquered dial complemented by anthracite grey or white Globolight® inserts on the hands, which emit a vivid green glow in low light. Paired with an integrated rubber strap, the Streamliner Pump embodies an energetic fusion of contemporary design, technical innovation and sporty sophistication.

Pumping Style

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