Longines opens its largest boutique in Malaysia inviting customers to explore its exquisite collection of timepieces.

Longines recently celebrated a major achievement by opening its largest boutique in Malaysia, located in The Exchange TRX Mall, Kuala Lumpur. The new space spans 1077 square feet and is designed to reflect the brand&rsquo;s core identity and rich heritage fully. It introduces a new concept aimed at providing a bespoke environment for showcasing Longines' watches and its storied past. Moreover, it serves as a personal invitation for customers to delve into Longines' world and explore its diverse offerings.
At first glance, the boutique design features a striking, fully transparent glass entrance that draws attention. This emphasizes a carefully selected array of watches, presented against a backdrop of a sophisticated outline illustration. Clearly, the store&rsquo;s atmosphere is welcoming, and its ambience is further highlighted by an illuminated Longines logo as well as a newly introduced iconic blue arch that beckons visitors inside.

Inside, iconic Longines elements are skillfully combined with various materials and colours to celebrate the brand&rsquo;s rich heritage. The centrepiece, a signature wall at the entrance, is a clear homage to the brand's longstanding commitment to equestrian sports, featuring a quilted diamond pattern that brings elegance to the d&eacute;cor. This pattern is set against textiles in navy blue with silver accents, embodying Longines' identity. Further enhancing the customer experience, the boutique includes a concierge bar inspired by aviation. Its design involves a subtly curved edge reminiscent of an aircraft wing, coupled with striped brushed metal that modernizes the look, evoking the aircraft used by early aviation pioneers.
For a more intimate interaction with the brand, there is an exclusive lounge area and a watchmaker station that allow for private viewings of new collections. This setup ensures comfort and privacy for customers. The boutique features an impressive array of Longines collections making it a must-visit destination for watch enthusiasts and visitors.

Arrival In Style

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