Cortina Watch brings the Tudor Spirit to Singapore.

The TUDOR "The Spirit of Daring Adventure" Exhibition was a recent event held in collaboration with Cortina Watch at Paragon Singapore, a premier shopping and lifestyle destination in Orchard Road. This event took place on the evening of August 18, 2023, and it aimed to celebrate TUDOR's legacy by highlighting its core values of robustness, precision, and performance through the spirit of exploration.
The location underwent a transformation during this event, with the brand's iconic colours of black, red, and white dominating the space. These tones exuded a bold and distinctive character, perfectly capturing TUDOR's adventurous spirit. As attendees made their way into the mall, they were greeted by immersive displays featuring TUDOR's displays, which included campaigns featuring David Beckham, an ambassador for TUDOR. Additionally, the iconic TUDOR Ranger was on show, further reinforcing the brand's adventurous image.
The centerpiece of the exhibition was the historic reproduction of the M29 Weasel, a tracked vehicle designed for rugged terrains. This vehicle played a significant role in a two-year scientific mission expedition in 1952, adding a unique touch of history and adventure to the event. The heart of the exhibition also included a collection of historical documents on display and this provided attendees with insights into the brand's rich heritage and remarkable achievements. To offer attendees a lasting memory of the exhibition, they had the opportunity to capture moments with the M29 Weasel as a backdrop.
Additionally, the TUDOR "The Spirit of Daring Adventure" Exhibition prominently featured the brand's #BornToDare signage, which was a direct reference to the vision of Hans Wilsdorf, the founder of TUDOR. Wilsdorf's vision was to create watches that could withstand extreme conditions, making them suitable for individuals leading the most daring and adventurous lifestyles.

As a testament to this, TUDOR has partnered with cyclist Fabian Cancellara, a multiple Olympic and World Championships winner, to establish The TUDOR Pro Cycling Team. The collaboration brings TUDOR's daring spirit into the professional cycling world, impacting various aspects of the sport. Within the exhibition, there was a virtual bike experience area that allowed guests to immerse themselves in the exhilaration of cycling.
The TUDOR Exhibition also offered a culinary experience brought to life by two renowned gastronomic powerhouses. Braci, known for its 1 Michelin Star Italian fine dining, and Analogue, crowned as one of Asia's 50 Best Bars in 2023, collaborated to create a memorable spread of refreshments.
Mr. Jeremy Lim, CEO of Cortina Watch said, &ldquo;Following the serendipitous opening of our first TUDOR boutique at Raffles City, where the beginnings of our partnership was marked in 2010 - Cortina Watch is thrilled to bring the daring spirit to Singapore with this stunning exhibition. A true reflection of our commitment to delivering new experiences, the bold and immersive world of TUDOR we have created in the heart of Orchard Road at Paragon Singapore celebrates our enduring relationship and vision to share the best of accessible, luxury watchmaking with the world.&rdquo;

Bold Spirits

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