TUDOR orchestrated an extraordinary event that saw global icon David Beckham gracing the vibrant city of Kuala Lumpur.

TUDOR celebrated a significant event by hosting global superstar David Beckham in Kuala Lumpur for an exclusive event at Sentul Depot, highlighting their enduring collaboration. The glamorous evening saw the presence of over 250 attendees, including retail partners, influencers, famous faces, media representatives, and important figures.
The event's theme, &ldquo;Beckham's Born To Dare Journey with TUDOR,&rdquo; perfectly captured the football star's relationship with TUDOR, emphasising their shared dedication to overcoming challenges and a relentless pursuit of innovation. A major highlight was the unveiling of the new TUDOR Manufacture in Le Locle, Switzerland, a sprawling facility of over 5,500 square metres that merges traditional watchmaking expertise with modern technology, affirming TUDOR&rsquo;s commitment to unmatched precision and quality.
Since becoming a TUDOR ambassador in 2017, David Beckham brought his charismatic touch to the event, including a visit to the latest TUDOR boutique in Pavilion Damansara. Hosted by Malaysian star Nadia Heng, the evening offered guests an intimate platform to engage in meaningful conversation with Beckham, providing them a rare glimpse into the life of the international fashion icon and his partnership with TUDOR.

The evening's entertainment was thoughtfully designed to honour Malaysia's rich cultural heritage, offering an enthralling peek into the nation's colourful cultural mosaic. The event commenced with a traditional lion dance, symbolising the ushering in of good fortune and prosperity for the coming year, while a mixed cultural dance showcase by an award-winning dance group captivated attendees with their polished routines.
Guests also had the chance to immerse themselves in the role of a TUDOR watchmaker, wearing the official coat and discovering the intricacies of the Black Bay METAS Master Chronometer certification process, including essential watch characteristics such as precision, anti-magnetism, water resistance, and power reserve. An engaging football activity added a dynamic element, linking directly to Beckham's illustrious sporting career.
The dining experience was provided by Beta KL, a Michelin-starred eatery, serving dishes that pay homage to Malaysia's gastronomic diversity with contemporary flair. The bespoke menu was enhanced by innovative concoctions from Coley, a cocktail bar known for its modern twists on classic drinks infused with Malaysian tastes. The evening was electrified with a lively festival funk performance by RY&Ouml;TJONES and DJ Bate's beats, ensuring a fittingly vibrant conclusion to the night.&nbsp;

Celebrating The Born To Dare Spirit

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